The Marketing and Distribution of Fast Food

The Marketing and Distribution of Fast Food
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Michelle Christian | Gary Gereffi

This chapter in Pediatric Obesity: Etiology, Pathogenesis, and Treatment (p. 439-450) seeks to advance the multi-level approach to studying childhood obesity by focusing on the "macro" level of corporations in the global economy. It uses the GVC framework to explain how the structure of food and agricultural value chains, with an emphasis on the fast-food segment, affects individual consumption choices.

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