The rise in demand for premium products in the alcoholic spirits industry is creating new opportunities for producing nations to increase their participation in the global market. Barbados, the birthplace of rum, is currently poised to capitalize on this shift towards premium and authentic spirits. However, it must first address several issues in the industry, including the sourcing of necessary inputs and the development of a national brand. This report examines the potential for Barbados to increase its participation in the industry using the global value chain framework. Nation News published an article entitled, Upgrade cruise, rum sectors in Barbados, related to the findings of the report on January 28, 2018.
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